Olivia Sports & Sea Villas Resort
From Manual to Optimized Pricing: How Olivia Sports & Sea Villas Resort Optimized Revenue Management with AeroBook
In the 2025 season, AeroBook introduced a structured, data-driven revenue programme and real-time campaign management consultancy for Olivia Sports & Sea. The result: +22% RevPAR, >50× ROI with <2% ad spend as % of revenue, and a +25% longer booking window than the local competitive set.
Client
Olivia Sports & Sea Villas Resort — an independent luxury villas resort located in Magnisia, Greece, offering a portfolio of various villa-types catering to families, groups and couples.
Challenges
- No formal revenue-management process; lack of clear price objectives.
- Significant manual workload to manage rates & availability per villa type.
- Manual efforts reduced efficiency; reactive pricing, inconsistent decisions.
Objectives
- Introduce a disciplined revenue-management framework and price governance.
- Reprice villa-types by demand, LOS, and channel to grow ADR without harming occupancy.
- Extend booking window and mitigate short-lead risk through media cadence & budget allocation.
Solution Overview
AeroBook deployed a weekly, intelligence-led revenue practice coupled with real-time campaign management consulting. We combined deep market analysis (ADRs, occupancy, rate plans, promotions, events, etc.) with agile execution across pricing and media.
Revenue & Pricing
- Villa-type segmentation with clear price objectives and guardrails.
- Dynamic rate tiers by season, LOS, and channel; weekly adjustments to booking pace.
- Workflow automation to cut manual updates and enforce rate integrity.
Campaign Management
- Always-on monitoring & rapid optimisations to bids, audiences, creative and landing pages.
- Schedule & budget rebalancing to shift demand into earlier dates, minimising short-lead risk.
- Outcome: <2% ad spend as % of revenue delivering >50× ROI (well below market spend with outsized return).
Implementation
- Phase 1 — Baseline: Collected historical ADR/Occ by villa type, channel mix and pacing; benchmarked competitor pricing and promotions; set KPIs (RevPAR, ADR, Occ, Lead Time, ROAS).
- Phase 2 — Strategy: Defined price objectives by villa type & LOS; set rate-plan architecture and promo windows; aligned governance & approval cadence.
- Phase 3 — Market Intel: Instituted weekly market/competition scans (180-day forward rates and occupancy data, events, channel promos) and demand signals.
- Phase 4 — Execution: Weekly (and in peaks, intra-week) price updates; real-time media optimisation to pull demand forward and sustain ADR.
- Phase 5 — Optimise: Measured pace, pickup, cancellations, and ROAS; tuned budgets/schedules; iterated on segment & channel mix.
Results
- +22% RevPAR for the 2025 season.
- Lead in ADR & Occupancy versus the competitive set; healthier mix across villa categories.
- +25% longer average booking lead time than local competition, minimising booking-window risk.
- >50× ROI with <2% ad spend as % of revenue, keeping advertising outlay below average levels.
- Reduced manual workload and instituted a weekly revenue rhythm with clear governance.
Why It Worked
- Villa-type segmentation & disciplined rate relationships (no cannibalisation).
- Frequent market intelligence with proactive price actions.
- Operational streamlining: automation & workflow in AeroBook.
- Real-time media optimisation that amplified revenue at minimal outlay.
Client Testimonial
“AeroBook helped us shift from reactive updates to a clear, weekly revenue rhythm. Pricing clarity plus real-time media optimisation gave us a decisive edge.”
— Olivia Sports & Sea Villas Resort Owner, Vera Baibuzenko
Ready to replicate these results?
Let's discuss a tailored revenue & media plan for your property. We'll audit your pricing architecture, assess market signals, and design a real-time optimization cadence across both rates and campaigns.